Celebrating Bubble Tea

Celebrating Bubble Tea

*January 29, 2023



Tangy and fruity or sweet and milky? The combinations are endless! Today’s interactive game Doodle celebrates bubble tea, also known as boba tea and pearl milk tea. Honeydew, matcha, raspberry, mocha – no matter the flavor, don’t forget to mix in some bubbly balls made with fruit jelly or tapioca. Bubble Tea gained such popularity globally that it was officially announced as a new emoji on this day in 2020.

This Taiwanese drink started as a local treat and has exploded in popularity over the last few decades. Bubble tea has its roots in traditional Taiwanese tea culture which dates back as early as  the 17th century. However, it wasn’t until the 1980s that the bubble tea as we know today was invented. As waves of Taiwanese immigrants over the past few decades brought this drink overseas, innovation on the original bubble tea continues. Shops around the world are still experimenting with new flavors, additions, and mixtures. Traditional tearooms across Asia have also joined in on the boba craze, and the trend has reached countries like Singapore, Japan, South Korea, and more!
Satisfy your craving and make a yummy cup of bubble tea in today’s interactive Doodle, which features Taiwan’s indigenous Formosan Mountain Dog as well as a crew of familiar Doodle characters!

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Check out early drafts and behind-the-scenes process for today’s Doodle artwork

Early sketches of the Doodle design and animation direction

Spoiler:

 

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Bubble Tea Doodle Team

ART & UX DESIGN

Sophie Diao
Celine You

ENGINEERING

Brian Murray

Stephanie Gu
 

USER RESEARCH

Dave Sharek

PRODUCTION

Producer | Brittany Dandy

Music/Sound | Gabriel Tiburcio

Marketing | Perla Campos, Sierra Menzies, Caroline Moran

Business Affairs & Partnerships | Madeline Belliveau

Doodle Team Leads | Jessica Yu, Tom Tabanao, Nate Swinehart, Jacob Howcroft

Reference: https://www.google.com/doodles/celebrating-bubble-tea