KELLOGG BRINGS SPIDER-MAN EXCITEMENT TO THE BREAKFAST TABLE

This May, America's favorite web-weaving super-hero won't be limiting his appearance to the silver screen. Kellogg's brings the excitement of Sony/Columbia Pictures' "Spider-Man" the movie to breakfast tables nationwide by introducing limited edition Kellogg's Spider-Man Toasted Oat Cereal and Kellogg's Spider-Man Pop-Tarts toaster pastries, along with fun promotional offers.

Available at supermarket and grocery stores nationwide while supplies last, Kellogg's; Spider-Man; Cereal and Kellogg's; Spider-Man; Pop-Tarts; represent the first-ever Spider-Man-themed breakfast food. The month-long promotion, in conjunction with the release of Sony/Columbia Pictures' "Spider-Man" the movie in theaters nationwide on May 3, involves a total of 11 Kellogg's product lines, including Pop-Tarts, Eggo Waffles, Rice Krispies, Cocoa Rice Krispies, Rice Krispies Treats Cereal, Smacks , Kellogg's Frosted Flakes, Apple Jacks, Corn Pops and Froot Loops. "At Kellogg, we're continually looking for ways to maximize the fun at breakfast - the most important meal of the day - for families with children," said Kevin Smith, Senior Vice President of Marketing Services at Kellogg Company. "We're thrilled to be able to bring the excitement of 'Spider-Man' the movie to the breakfast table through our new Spider-Man Cereal, Spider-Man Pop-Tarts and other fun promotional offers."

Reference: https://www.mrbreakfast.com/cereal_detail.asp?id=340