Welcome to Dark eFfectX !

Enter the digital revolution. Design technology, coding & gaming. The curating & exchange of Digital Knowledge while Anime, Manga Art, Music and Technology collide in a Alchemy of Thought and Illusion.

Learn the magic of today from the science of tomorrow. Web site modifications, custom style sheets (CSS) and coding support + more.

Guests, please register or log in to view the entire forum.

Join the forum, it's quick and easy

Welcome to Dark eFfectX !

Enter the digital revolution. Design technology, coding & gaming. The curating & exchange of Digital Knowledge while Anime, Manga Art, Music and Technology collide in a Alchemy of Thought and Illusion.

Learn the magic of today from the science of tomorrow. Web site modifications, custom style sheets (CSS) and coding support + more.

Guests, please register or log in to view the entire forum.
Would you like to react to this message? Create an account in a few clicks or log in to continue.

Asus sued by toy robot maker for naming its tablet Transform

2 posters

Go down

Asus sued by toy robot maker for naming its tablet Transform Empty Asus sued by toy robot maker for naming its tablet Transform

Post by Bad Wolf Wed 28 Dec 2011, 14:34


To be reminded of robots whenever the Asus Transformer tablets are mentioned is inevitable. After all, Hasbro's line of Transformers toy bots has enjoyed tremendous popularity in recent years, thanks to Michael Bay's film trilogy. The toy company thinks that the newest Asus tablet, the Transformer Prime, sounds a bit too much like one of its most popular robots, though. So, it decided to file a lawsuit against the computer maker in Los Angeles federal court.

We didn't hear anything from Hasbro when the first Transformer tablet was released, but it seems Asus crossed the line this time by naming its new device too close to Optimus Prime. "Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro's willingness to pursue companies who misappropriate our intellectual property for their own financial gain," the company wrote in an email to Paidcontent.

Hasbro's litigation would've usually been invalid based on current trademark law, since tablets and toy robots do not fall under the same category. The toy company asserts, however, that the Transformers brand is expanding, and it has to protect names associated with its products. Hasbro is currently seeking damages as well as a temporary injunction on the Transformer Prime, which has just started shipping from a few retailers this December 19.


ref:\\http://news.yahoo.com/blogs/technology-blog/asus-sued-toy-robot-maker-naming-tablet-transformer-032338043.html


now that's just Prime .. decepsmiley autosmiley

_________________
Asus sued by toy robot maker for naming its tablet Transform Alcbar13
Bad Wolf
Bad Wolf
Designer GFX
Designer GFX

Female Starseeker

Level : 46
Number of posts : 3059
Location : Satellite V

Rank : 7
Experience : 2612
Registration Date : 2006-12-24

Cprofile
Title: The Digital Alchemist
Luck:
Asus sued by toy robot maker for naming its tablet Transform Llc10588/588Asus sued by toy robot maker for naming its tablet Transform Empty  (588/588)
Karma:
Asus sued by toy robot maker for naming its tablet Transform Klc10530/777Asus sued by toy robot maker for naming its tablet Transform Empty  (530/777)

https://darkfx.darkbb.com

Back to top Go down

Asus sued by toy robot maker for naming its tablet Transform Empty Re: Asus sued by toy robot maker for naming its tablet Transform

Post by The Master Sun 29 Jan 2012, 22:33

Asus Transformer is pretty awesome for a tablet though... just saying...
The Master
The Master
C.E.O.
C.E.O.

Male Predacon

Level : 47
Number of posts : 817
Location : Under The Magical Rowan Tree

Rank : 4
Experience : 278
Registration Date : 2007-01-07

Cprofile
Title: The Full Mental Alchemist
Luck:
Asus sued by toy robot maker for naming its tablet Transform Llc10261/261Asus sued by toy robot maker for naming its tablet Transform Empty  (261/261)
Karma:
Asus sued by toy robot maker for naming its tablet Transform Klc10333/333Asus sued by toy robot maker for naming its tablet Transform Empty  (333/333)

http://kittysclubpurgatory.b1.jcink.com/

Back to top Go down

Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum