Welcome to forums of Dark eFfectX !
Enter the digital revolution. Design technology, coding & gaming.

The exchange of Digital Knowledge while Anime, Manga and Technology collide in a Alchemy of Thought and Illusion.

Learn the magic of today from the science of tomorrow. Web site modifications, custom style sheets (CSS) and coding support + more.

Guests, please register or log in to view the entire forum.

Asus sued by toy robot maker for naming its tablet Transform

View previous topic View next topic Go down

Asus sued by toy robot maker for naming its tablet Transform

Post  Bad Wolf on Wed Dec 28, 2011 2:34 pm


To be reminded of robots whenever the Asus Transformer tablets are mentioned is inevitable. After all, Hasbro's line of Transformers toy bots has enjoyed tremendous popularity in recent years, thanks to Michael Bay's film trilogy. The toy company thinks that the newest Asus tablet, the Transformer Prime, sounds a bit too much like one of its most popular robots, though. So, it decided to file a lawsuit against the computer maker in Los Angeles federal court.

We didn't hear anything from Hasbro when the first Transformer tablet was released, but it seems Asus crossed the line this time by naming its new device too close to Optimus Prime. "Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro's willingness to pursue companies who misappropriate our intellectual property for their own financial gain," the company wrote in an email to Paidcontent.

Hasbro's litigation would've usually been invalid based on current trademark law, since tablets and toy robots do not fall under the same category. The toy company asserts, however, that the Transformers brand is expanding, and it has to protect names associated with its products. Hasbro is currently seeking damages as well as a temporary injunction on the Transformer Prime, which has just started shipping from a few retailers this December 19.


ref:\\http://news.yahoo.com/blogs/technology-blog/asus-sued-toy-robot-maker-naming-tablet-transformer-032338043.html


now that's just Prime .. decepsmiley autosmiley

_________________
avatar
Bad Wolf
Developer
Developer

Female
Age : 39
Number of posts : 1643
Location : The Evil Empire

Reputation : 6
Usage Points : 649
Registration date : 2006-12-24

Cprofile
Title: The Digital Alchemist
Luck:
555/555  (555/555)
Karma:
670/777  (670/777)

View user profile http://www.darkfx.com

Back to top Go down

Re: Asus sued by toy robot maker for naming its tablet Transform

Post  The Master on Sun Jan 29, 2012 10:33 pm

Asus Transformer is pretty awesome for a tablet though... just saying...

_________________

The Transformer's Realm | Laz's Movie Blog | Kitty's Club Purgatory
avatar
The Master
C.E.O
C.E.O

Male
Age : 40
Number of posts : 821
Location : Under The Magical Rowan Tree

Reputation : 4
Usage Points : 286
Registration date : 2007-01-07

Cprofile
Title: The Full Mental Alchemist
Luck:
261/261  (261/261)
Karma:
333/333  (333/333)

View user profile http://kittysclubpurgatory.b1.jcink.com/

Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum